TRADE

Carnival Cinemas to provide 24×7 security cover at all its screens

While the top five multiplex chains vie with each other to provide the best of amenities to their customers, Carnival Cinemas has often gone out of its way to ensure that its patrons get the best services at affordable admission rates. Now Carnival cinemas has gone one step further by becoming the first chain of multiplexes in India to exclusively provide total security and safety measures to its customers. The multiplex giant has tied up with Mumbai-based Zicom Electronic Security Systems Ltd, to provide complete electronic security cover to visitors at its 324 screens spread across 118 locations in 89 cities. The electronic security cover will consist of complete surveillance systems through installation of CCTVs. As a unique feature, cinegoers visiting Carnival Cinemas’ theatres at the night shows will also get a customized mobile security application called Ziman on each movie ticket bought. Ziman which when triggered by an individual sends out a text message to three of the individual’s family members/loved ones, after which the Ziman customer assistant calls up the individuals to know their whereabouts as well as assist them in combating a critical situation, within a span of ten seconds. Through this mobile application Carnival Cinemas will be able to provide complete safety and security to all the visitors right from the point of entry till they do not reach home safely.
According to Mr PV Sunil, CEO and Director, Carnival Films Pvt. Ltd, Carnival is going that extra mile to ensure that moviegoers get a sense of being safe with Zicom, thus enhancing the overall experience. “Security issues have become daily part of our lives and movie theatre is a place of comfort. If you look at the industry, you will see a lot of renovation, specifically targeting customer amenities like reclining seats and variety of concession items. Carnival Cinemas always wants to make sure that our patrons are safe.”

By Manishaa R