Athiya Shetty to launch her own fashion label

The actress, a fashionista in her own right, seems to have taken after her father, Sunil Shetty’s business acumen.

In his hey days, when he was a successful actor, Sunil Shetty decided to get out of his comfort zone and venture into business, starting with his Mischief boutique and subsequently diversifying into the restaurant and real estate business. Sunil Shetty’s daughter, Athiya, seems to be taking after her father as far as her business acumen goes. The actress, who is lately being hailed for her chic sartorial choices, is seriously toying with the idea of launching her own clothing label for youngsters.

According to a source, the actress is in talks with a leading fashion brand to launch her own clothing line. Apparently the team associated with the brand, was impressed with Athiya’s red carpet appearances and her fashion statements, besides the creative inputs she shared with them. The source informs, “Athiya is known for her fashion sensibilities. She is a hit when it comes to red carpet appearances and nails the high street fashion. After meetings with the brand, the young actor shared her creative inputs and the kind of audience who follow her. The team will now revert to the actor with the final plan. The actor is quite excited about starting a new venture and is glad to be a part of the initiative.”

Incidentally, Athiya shares a great following among the college-going youth. The style statement she has been making with sequins, cold shoulder tops, the eclectic mix of Indo-Western clothes and stripes have all gone down very well with her young fans. The actress confirmed the news on this new development, “Yes, I have been approached to launch my own clothing line. I am looking forward to it and will soon make an official announcement,” she said.


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