By Manishaa R
The film has redefined the following for Salman starrers in the market which is traditionally dominated by Shah Rukh and Salman Khan
While Tiger Zinda Hai recreated box-office history in several Indian and overseas territories, few are aware that the film also achieved the unique distinction of grossing the highest business for a Salman starrer in Sri Lanka. According to famed distributor Kalapi Nagada of Cinekorn Entertainment, Tiger Zinda Hai was hailed by audiences at the Srilankan box-office, despite the fact that the market is traditionally dominated by Shah Rukh Khan, “Both Shah Rukh and Aamir command a cult following in Sri Lanka, while Salman starrers are a big draw in the Middle East but Tiger Zinda Hai broke that pattern at the Srilankan box-office. It has also changed the way Salman starrers are perceived,” Kalapi revealed.
Kalapi who had also released the first installment Ek Tha Tiger and the Salman starrers, Kick and Sultan in Sri Lanka, added that the film had redefined the market for Salman starrers in the region, “The film did a business in the range of $1, 50,000 to $2,00,000, which is what Aamir and Shah Rukh starrers normally command there. It was exciting because the audiences were absolutely impressed with the action scenes and the entire packaging of the film. This is certainly one of the biggest Salman Khan grosser in Sri Lanka,” he said.
“Both Shah Rukh and Aamir command a cult following in Sri Lanka, while Salman starrers are a big draw in the Middle East but Tiger Zinda Hai broke that pattern at the Sri Lankan box-office”- Kalapi Nagada, Srilanka distributor, Tiger Zinda Hai
The distributor who is now readying for the release of Sanjay Leela Bhansali’s Padmaavat in the region said that Sri Lanka was the next big market for Hindi films in South East Asia after Singapore, “There is a huge draw for Hindi cinema. It is almost on par with India as far as the inclination towards Hindi movies is concerned, with both the Tamil-speaking audiences and the Sinhalese, endorsing them,” Kalapi revealed.