By Manishaa R
He is the new superstar on the horizon, says Shreyans Hirawat of NH Studioz, which is releasing October in India
While films starring the three Khans are considered a hot bet in the distribution market, it is Varun Dhawan’s immense box-office potential that has now drawn the attention of distribution houses. In what appears to be an index of Varun’s immense box-office appeal, one of the most distinguished distribution offices in Bollywood NH Studioz, spearheaded by the father-son team of Narendra and Shreyans Hirawat, is all set to release the Varun Dhawan starrer October all over India, “This is the first time we have acquired a Varun Dhawan film. He is already a superstar in his own right. He is versatile and has always delivered in all his films but this film will even make the few non-Varun fans follow and love him,” Shreyans Hirawat reveals.
“This is the first time we have acquired a Varun Dhawan film. He is already a superstar in his own right”- Shreyans Hirawat
However he adds that the film is backed by substance and a promising director who has never let down his audiences, “Let’s not forget that October is directed by Shoojit Sircar, who has to his credit films like Piku and Pink. Our previous association with him in Pink was a great success and Shoojit and his team have become more like family to us. We have a lot of faith in his work,” Shreyans avers, adding that they are confident about the prospects of the film at the box-office, “The film has been made with a lot of heart and loyalty and I am sure it will reflect in its box-office success” he says.
There is also a perception that the Hirawats have become wary of investing in heavily priced films starring the Khans, after the huge investment and subsequent losses they incurred in Tubelight and Harry Met Sejal, though both Salman and Shah Rukh Khan were generous to partially compensate them for the losses. Shreyans confirms that they are in no mood to take the risk despite the fact that stars like Shah Rukh and Salman share an indomitable following among the masses, “Obviously two bad experiences cannot tarnish the decade long built star values but yes we have definitely become more cautious in terms of what and where we are investing. Having said that, we are definitely open to proposals with good substance,” he avers.
The new change of perception is also an indicator that the Hirawats are now looking at substance more than star value when it comes to investing in films, “We have looked for substance in our earlier acquisitions too but now we are doubly sure about the films we are acquiring. I guess distributors are realising it too,” Shreyans argues.
He cites the example of the recently released Luv Ranjan directed film, Sonu Ke Titu Ki Sweety, which got a phenomenal response at the box-office and crossed the Rs 100 cr mark, despite the absence of top rung stars, “It has proved that the success and appeal for any film has a lot to do with its plot and story-line, besides the cast. I hope the industry makes more such films to revive the interest of the audiences in great story-telling,” he quips.