BOX-OFFICE NEWS

Baahubali 2 in Japan: Prabhas starrer to be released in uncut extended version after box-office success of international version

By Manishaa R

After the overwhelming box-office response to the international cut version of Baahubali 2 at the Japan box-office,  local distributor Twin Co is now planning to release the original uncut version that was released in India

Baahubali-The Conclusion seems to be unstoppable in Japan.  Bowled over by the visual grandeur, action and story-telling of the epic saga, the Japanese audiences continue to patronize the film in full force, with theatres running to packed capacity after eight weeks. Looking at the overwhelming response, the Japanese distributor Twin Co is now planning to release the extended uncut version (2 hours 50 minutes) for the audiences. Kishore Kedari, Business Manager, Arka Media Works, confirmed that the decision is underway in keeping with the huge demand from Japanese audiences, “The audiences in Japan loved the international cut version of Baahubali-The Conclusion but they were so overwhelmed by the film that they are now eager to see the extended uncut version that was released in India. Twin Co is likely to release the extended version shortly in view of the huge fan-base the film has created,” Kedari revealed.

The audiences in Japan loved the international cut version of Baahubali-The Conclusion but they were so overwhelmed by the film that they are now eager to see the extended uncut version that was released in India- Kishore Kedari, Business Head, Arka Media Works

According to producer, Shobu Yarlagadda, it is the word of mouth publicity that has worked tremendously for the film in Japan, “It started off on a modest note but the collections recorded a sharp rise in the following weeks as the word of mouth spread around. I am told that the audiences there loved the scale of the film, the action and the music,” Yarlagadda said.

Meanwhile, Arka Media and the Japanese distributors are also looking at taking the Baahubali franchise to a new level, “The audiences are glued to the Baahubali franchise and Prabhas’ character in the film. We have got amazing fan art from the Japanese audiences and we keep acknowledging it on our social media accounts. They are also pitching in their own indigenous look. The fandom and patronage for the franchise is so big that there would be other avenues of taking the franchise ahead in Japan,” Kedari revealed, adding that the film was now heading for the $1million mark at the Japanese box-office. Moreover Prabhas has now become a huge sensation among the Japanese audiences, “Wherever the film releases, Prabhas becomes a sensation but he is trending in Japan in a big way. He is the Baahubali and people there find him absolutely adorable,” Kedari quipped.

 

BREAKING NEWS

Padmaavat has done India proud, says Hirachand Dand-President of Film Exporters Association

By Manishaa R

The President of the Indian Film Exporters Association, Hirachand Dand has hailed the phenomenal success of Padmaavat in North America, describing it as a celebration of “India’s second biggest masterpiece after Baahubali”. Dand who has been closely tracking the overwhelming overseas response to the film, added that there was a huge craze for the film not only in North America but even the region of East Africa where there is a market for select Indian films, “I was in Nairobi and Dar es Salaam last week and it is drawing housefull crowds there. I also learnt that the film is doing exceptionally well in Kenya and Tanzania. Moreover it has done exceptional business in the Gulf too with the first week collections at 10.8 million Dirhams. But the business in North America could be considered as over the top. The audiences in the overseas territories are completely bowled over by the film and its grandeur. Padmaavat has certainly done India proud,” he said.

The Ranveer Singh-Deepika Padukone-Shahid Kapoor starrer which set the record of being the highest single day grosser in North America at $1.85 million on January 27 and later the all-time biggest opening weekend at $4.9 million (first four days), continues to draw packed houses in the second week. According to latest reports, the North American distributors, Viva Entertainment Group are now adding 30 more screens in the second week including 9 IMAX 3D screens to cope up with the increased demand for the film.  According to the latest tally for the North American market, Sanjay Leela Bhansali’s magnum opus has collected $6,461,556  from 328 screens so far.

Going by its performance and the figures so far, Padmaavat is heading for a new record  for being the second highest grossing film overseas after Baahubali- Hirachand Dand, President, Indian Film Exporters Association

According to Dand, the audiences in North America have a fascination for larger than life costume dramas and historical films, besides romantic family films, “If I may rightly recall, Jodha Akbar also a very good run in North America. The audiences there throng to see such films,” he said.

According to latest reports, the North American distributors, Viva Entertainment Group are now adding 30 more screens in the second week including 9 IMAX 3D screens to cope up with the increased demand for the film

Dand is expecting the film to set new records in the overseas territory with the exceptional response it continues to draw, “Going by its performance and the figures so far, Padmaavat is heading for a new record  for being the second highest grossing film overseas after Baahubali. The film is also performing exceptionally well in Srilanka, Australia, New Zealand Singapore, Germany and several other pockets in the overseas territory,” he said.

 

BREAKING NEWS

China distributor E Stars lines up massive release for #SalmanKhan starrer, Bajrangi Bhaijaan

We anticipate tremendous potential in this beautiful drama, says E Sstars CEO, Allen Liu of Bajrangi Bhaijaan which will be released in over 8000 screens in China in keeping with its huge anticipation

By Manishaa R

Will Salman Khan’s 2015 box-office hit, Bajrangi Bhaijaan make him the new Indian sensation at the China box-office? Going by the massive release plans for the film in China on March 2 in 8000 screens which is bigger than Aamir Khan’s Dangal (7000 screens) and his just released Secret Superstar (in 5000 screens), it appears that Chinese distributor E Stars, are leaving no stone unturned to make the Salman Khan starrer a grand success.

According to a report in Variety.com quoting E Stars CEO, Allen Liu, there is tremendous anticipation surrounding the China release of Bajrangi Bhaijaan, which rides on emotions of courage and hope. “There is high expectation and curiosity for the film post the success of recent Indian releases in China and the positive word of mouth Bajrangi Bhaijaan enjoys.  We anticipate tremendous potential in this beautiful drama starring one of the most popular actors in Indian cinema in a film that speaks the language of emotions like courage and hope, which are universal,” Liu was quoted saying. It may be recalled that E Stars is one of the pioneering China distributors of Indian films, which also released the first installment of Baahubali.

“We anticipate tremendous potential in this beautiful drama starring one of the most popular actors in Indian cinema” – Allen Liu, CEO, E Stars, China distributor of Bajrangi Bhaijaan

As of now it is Aamir Khan’s Secret Superstar that has got the Chinese audiences hooked with an incredible debut weekend at Rs 173 cr (27million).  China entertainment consultant and producer, Robert Cain who has been closely tracking the box-office business of Secret Superstar earlier endorsed Aamir’s superstar status in China in a Forbes report, “There is actually a movie-going country that showers more love on Bollywood superstar Aamir Khan than does even his home country of India, where he has been making movies for 45 years,” he wrote, predicting the total business of Secret Superstar at a possible Rs 635 crore (100 million).  On the other hand, China’s popular movie-ticketing site Maoyan had last projected lifetime revenue of $84 milion (Rs 540 crore) for the film.

Meanwhile Eros International, which had produced the film in association with Salman Khan, is counting on the film to create a storm at the box-office especially in view of the fact that there are no international releases around the same period. Jyoti Deshpande, Group CEO, Eros International said, “We are delighted to partner with E Stars to showcase our film to China. Our Indo-China co-productions are still in the making, which we are extremely excited about. Meanwhile, what better film than Bajrangi Bhaijaan, starring one of India’s most loved superstars that weaves the universal story of cross-border friendship, to release in a growing market like China. There are no international films releasing during that period in China so we hope to have a fantastic run at the box office in the world’s biggest film market.”

BREAKING NEWS

Baahubali 2 to be the grand year-ending attraction for Japanese audiences on December 29

By Manishaa R

It looks like Baahubali 2 may well continue with its world box-office conquest till early next year. After achieving its latest feat of being the world’s seventh most trending movie on Google search engine and the most searched topic in India, the magnum opus is all set for a grand release in Japan on December 29 this year. The film is being released by Twin Co, a leading production and distribution house in Japan, which had also released the first installment of Baahubali.  Except that the second installment is being planned for a far bigger release in comparison to the first.  Confirming the December 29 release date of Baahuabali 2 in Japan, Kishore Kedari, Business Development and Distribution Head of Arka Media Works, the producers of the film said that the Japanese distributors were well-informed about the epic response to the film in India, “Twin Co are the same distributors who released the first installment and they are well aware of the success of the film in India. They understand the huge scale of the film in terms of its box-office success all over,” Kedari said.

According to producer Shobu Yarlagadda, there is a great pre-release excitement surrounding the release of the film in Japan, “The first installment of Baahubali was released on a small scale in Japan but looking at the curiosity and the anticipation for Baahubali 2, it is being released in a good number of 45-50 screens,” Yarlagadda said.

“The fact that it has emerged as the 7th most trending movie on Google speaks a lot about the international reach of the film” – Shobu Yarlagadda

Yarlagadda admitted to being pleased about Baahubali 2 achieving the distinction of the seventh most trending movie on Google, “We weren’t surprised when we learnt that it was the most searched topic in India. But it came as a pleasant surprise when the film made it as the seventh most trending movie on Google search engine. That certainly speaks a lot about the international reach of the film. It is an indication of how an extraordinarily well-made film can cross all language barriers and make its way into the hearts of the audiences, irrespective of all factors.,” the producer said, adding that the film had struck a chord with the audiences from day one, “It also achieved the distinction of having the highest TRP ratings when it was premiered on television. We are happy that the audiences hailed the film all over,” he said.