By Manishaa R
The President of the Indian Film Exporters Association, Hirachand Dand has hailed the phenomenal success of Padmaavat in North America, describing it as a celebration of “India’s second biggest masterpiece after Baahubali”. Dand who has been closely tracking the overwhelming overseas response to the film, added that there was a huge craze for the film not only in North America but even the region of East Africa where there is a market for select Indian films, “I was in Nairobi and Dar es Salaam last week and it is drawing housefull crowds there. I also learnt that the film is doing exceptionally well in Kenya and Tanzania. Moreover it has done exceptional business in the Gulf too with the first week collections at 10.8 million Dirhams. But the business in North America could be considered as over the top. The audiences in the overseas territories are completely bowled over by the film and its grandeur. Padmaavat has certainly done India proud,” he said.
The Ranveer Singh-Deepika Padukone-Shahid Kapoor starrer which set the record of being the highest single day grosser in North America at $1.85 million on January 27 and later the all-time biggest opening weekend at $4.9 million (first four days), continues to draw packed houses in the second week. According to latest reports, the North American distributors, Viva Entertainment Group are now adding 30 more screens in the second week including 9 IMAX 3D screens to cope up with the increased demand for the film. According to the latest tally for the North American market, Sanjay Leela Bhansali’s magnum opus has collected $6,461,556 from 328 screens so far.
Going by its performance and the figures so far, Padmaavat is heading for a new record for being the second highest grossing film overseas after Baahubali- Hirachand Dand, President, Indian Film Exporters Association
According to Dand, the audiences in North America have a fascination for larger than life costume dramas and historical films, besides romantic family films, “If I may rightly recall, Jodha Akbar also a very good run in North America. The audiences there throng to see such films,” he said.
According to latest reports, the North American distributors, Viva Entertainment Group are now adding 30 more screens in the second week including 9 IMAX 3D screens to cope up with the increased demand for the film
Dand is expecting the film to set new records in the overseas territory with the exceptional response it continues to draw, “Going by its performance and the figures so far, Padmaavat is heading for a new record for being the second highest grossing film overseas after Baahubali. The film is also performing exceptionally well in Srilanka, Australia, New Zealand Singapore, Germany and several other pockets in the overseas territory,” he said.