Exhibitors expect movie to set new benchmark at box-office going by record non-holiday opening day collections for Hindi film
By Manishaa R
Exhibitors, who have been going berserk in the past few days over the advance bookings for Tiger Zinda Hai, are delighted with the first day audience reactions to the film across all theatres. Noted exhibitor Akshaye Rathi, who runs a chain of cinemas across Maharashtra, Madhya Pradesh and Chhattisgarh, feels that the Salman starrer will definitely set the record for being the highest grossing Hindi movie of the year, besides the highest opening day collections for a Hindi movie this year, “It is already on its way to setting the record for the biggest opening day of the year for a Hindi film, in the range of Rs 35 cr. Also, it’s a movie that the exhibition market is expecting to be the highest grossing Hindi film of 2017 this year,” he says.
Salman is back with his super-hero quotient and the masses are loving it
According to Rathi the masses are going overboard with Salman’s act in the film, “The film is high on entertainment and Salman is back with his superhero quotient. The audiences are going crazy. Salman had deviated from his image in Tubelight but he is back playing to the gallery and giving his audiences exactly what they want,” Rathi insists adding that the film is replete with moments that will stay in the minds of audiences, “There are some great moments in the movie where you want to clap and cheer and these fantastic moments are there from the beginning to the end.” Like all other distributors and exhibitors, he is gratified with the response to the film, “We are playing the movie across all our screens and we are delighted that the film has given exhibitors a new reason to smile. It is a happy day for all of us in the trade,” Rathi says.
Rathi is not the only exhibitor who is raving about the first day reactions to the film. According to Joginder Mahajan, who controls the 985 seater Gagan theatre in Delhi and is also the General Secretary of the Motion Pictures Association, Delhi, the audiences are connecting with Tiger Zinda Hai in a big way, “Salman Khan fans are loving all the action,” he says. However he is a little weary about the many screens that the film is playing in, “The problem is that it is playing in all the shows in all the screens in every nook and corner, which is a big limitation. There are just too many shows of the same film which can hinder business at times,” he says.
“Salman had deviated from his image in Tubelight but he is back playing to the gallery and giving his audiences exactly what they want,” – Akshaye Rathi, Leading exhibitor
C.I exhibitor, Mukesh Shah, of Regal cinema, Indore, feels that the film will go a long way in bringing relief to exhibitors, “The biggest advantage of the film is that it has also got critical appreciation besides commercial response. The film has got a rating of three and a half and above from all critics,” he says.
It is not just about the advance booking, it is a certified blockbuster now
Exhibitor Vishek Chauhan, who had last compared the pre-release craze for Tiger Zinda Hai, with the advance booking of Baahubali, feels that Salman has nailed it with his performance in the film, “I can gauge from the audience reaction and the critical reviews that it is a certified blockbuster. Salman has delivered and he has not disappointed his fans. Bhai is back in his element, the way the masses like to see him. Now that the film has been liked, the next one week could take the collections even further. This film will definitely cross the Rs 300 cr mark and could well touch Rs 350 cr business, going by the euphoria,” Chauhan says.
Critics have hailed it too
Meanwhile, critics seem to be going-gaga-over the film, giving it a unanimous thumbs-up in terms of its production values, making, performances and direction. Noted movie critic Taran Adarsh has upheld the film in a series of tweets, congratulating director Ali Abbas Zaffar for delivering “an eminently watchable film. No two opinions about it… Final word? #TigerZindaHai delivers what it promises: King-sized entertainment,” his tweet reads.
Veteran movie industry tracker and social media analyst, Ramesh Bala has given the film three and a quarter stars out of five, stating that Salman has lived up to the expectations of his fans, “A Geo-political Action Entertainer set in Iraq.. @BeingSalmanKhan owns the Tiger franchise & delivers what fans expect.. #KatrinaKaif does fantastic stunts.. Really magnanimous of Salman bhai to let her do so much stunts.. A gud holiday entertainer”, his tweet reads.
Mayank Shekhar of Mid-day has also hailed the return of Salman Khan, “And yeah, Salman is very much back to being Salman, deviating not once from the script, unlike with ‘Tubelight’ (earlier in the year), which left Sal-maniacs so pissed that he had to frickin’ return money to distributors,” he says in his review.