BREAKING NEWS

Padmaavat has done India proud, says Hirachand Dand-President of Film Exporters Association

By Manishaa R

The President of the Indian Film Exporters Association, Hirachand Dand has hailed the phenomenal success of Padmaavat in North America, describing it as a celebration of “India’s second biggest masterpiece after Baahubali”. Dand who has been closely tracking the overwhelming overseas response to the film, added that there was a huge craze for the film not only in North America but even the region of East Africa where there is a market for select Indian films, “I was in Nairobi and Dar es Salaam last week and it is drawing housefull crowds there. I also learnt that the film is doing exceptionally well in Kenya and Tanzania. Moreover it has done exceptional business in the Gulf too with the first week collections at 10.8 million Dirhams. But the business in North America could be considered as over the top. The audiences in the overseas territories are completely bowled over by the film and its grandeur. Padmaavat has certainly done India proud,” he said.

The Ranveer Singh-Deepika Padukone-Shahid Kapoor starrer which set the record of being the highest single day grosser in North America at $1.85 million on January 27 and later the all-time biggest opening weekend at $4.9 million (first four days), continues to draw packed houses in the second week. According to latest reports, the North American distributors, Viva Entertainment Group are now adding 30 more screens in the second week including 9 IMAX 3D screens to cope up with the increased demand for the film.  According to the latest tally for the North American market, Sanjay Leela Bhansali’s magnum opus has collected $6,461,556  from 328 screens so far.

Going by its performance and the figures so far, Padmaavat is heading for a new record  for being the second highest grossing film overseas after Baahubali- Hirachand Dand, President, Indian Film Exporters Association

According to Dand, the audiences in North America have a fascination for larger than life costume dramas and historical films, besides romantic family films, “If I may rightly recall, Jodha Akbar also a very good run in North America. The audiences there throng to see such films,” he said.

According to latest reports, the North American distributors, Viva Entertainment Group are now adding 30 more screens in the second week including 9 IMAX 3D screens to cope up with the increased demand for the film

Dand is expecting the film to set new records in the overseas territory with the exceptional response it continues to draw, “Going by its performance and the figures so far, Padmaavat is heading for a new record  for being the second highest grossing film overseas after Baahubali. The film is also performing exceptionally well in Srilanka, Australia, New Zealand Singapore, Germany and several other pockets in the overseas territory,” he said.

 

BOX-OFFICE NEWS

Tiger Zinda Hai emerges highest grossing Salman starrer at Sri Lanka box-office

By Manishaa R

The film has redefined the following for Salman starrers in the market which is traditionally dominated by Shah Rukh and Salman Khan

While Tiger Zinda Hai recreated box-office history in several Indian and overseas territories, few are aware that the film also achieved the unique distinction of grossing the highest business for a Salman starrer in Sri Lanka. According to famed distributor Kalapi Nagada of Cinekorn Entertainment, Tiger Zinda Hai was hailed by audiences at the Srilankan box-office, despite the fact that the market is traditionally dominated by Shah Rukh Khan, “Both Shah Rukh and Aamir command a cult following in Sri Lanka, while Salman starrers are a big draw in the Middle East but Tiger Zinda Hai broke that pattern at the Srilankan box-office. It has also changed the way Salman starrers are perceived,” Kalapi revealed.

Kalapi who had also released the first installment Ek Tha Tiger and the Salman starrers, Kick and Sultan in Sri Lanka, added that the film had redefined the market for Salman starrers in the region, “The film did a business in the range of $1, 50,000 to $2,00,000, which is what Aamir and Shah Rukh starrers normally command there. It was exciting because the audiences were absolutely impressed with the action scenes and the entire packaging of the film. This is certainly one of the biggest Salman Khan grosser in Sri Lanka,” he said.

“Both Shah Rukh and Aamir command a cult following in Sri Lanka, while Salman starrers are a big draw in the Middle East but Tiger Zinda Hai broke that pattern at the Sri Lankan box-office”- Kalapi Nagada, Srilanka distributor, Tiger Zinda Hai

The distributor who is now readying for the release of Sanjay Leela Bhansali’s Padmaavat in the region said that Sri Lanka was the next big market for Hindi films in South East Asia after Singapore, “There is a huge draw for Hindi cinema. It is almost on par with India as far as the inclination towards Hindi movies is concerned, with both the Tamil-speaking audiences and the Sinhalese, endorsing them,” Kalapi revealed.